Twitter An Integral Part of Your Marketing Campaign

Seeing the recent boom in popularity of Twitter, I feel its important to have a look at it from a business standpoint. Acknowledging all the possibilities of this new form of communication is critical for efficiently utilizing all the possibilities Twitter offers to businesses.

Tweeting is a relatively new concept of micro-blogging" - posting very short updates, comments or thoughts. In fact, since Twitter was designed to be compatible with mobile phones through text messages, each update is limited to only 140 characters. Another way to perceive Twitter is like a cross between instant messaging and a chat room - it is an open forum formed by the web of your followers and the accounts you follow.

Utilizing Twitter to the fullest.
As you may know, social media is a great way to have a conversation with your market, as well as form and mange connections with prospects, customers, bloggers and other influencers. But for a CEO, the regular means of connecting via social media is somewhat difficult, especially if youre a larger company. A CEO rarely has the time to write a blog or answer lots of messages and friend requests on Facebook. I cannot tell you how many company blogs I have seen with only 1 or 2 posts because the CEO never had time to update the blog after the first couple entries.
twitter marketing

Twitter, however, enable you to connect on-the-go. As the messages are limited to 140 characters per update, it is all about short thoughts and comments. If your CEO can send a text message, they can use Twitter from anywhere in the world as a marketing and PR tool. Twitter is actually perfect for the kind of a busy CEO or founder who is always on the road meeting with people and who has some interesting opinions on your market. And using Twitter marketing tools applications designed for companies you can easily track and analyze the information youre interested in. Below are five things you can and should do with Twitter:

1. Keep in touch with bloggers/media. Twitter may very well be the most convenient way of staying connected with the public. In my opinion, there is no easier way to connect with influential people than by following their Twitter accounts, and having them follow back. This way, you can form a more direct connection than by emails or the phone.

2. Monitor your company/brand on Twitter. Using Twitter marketing tools to screen mentions of your business can be a huge asset in your marketing efforts. A while back we noticed that Guy Kawasaki mentioned Website Grader on Twitter. Well, of course we had to let him know a bit more about Website Grader and maybe ask if he would also blog about it! The result was this blog article on Website Grader which drove a good amount of traffic and leads.

3. Announce specials, deals or sales. If you are a retailer or anyone who often has special offers, you can use Twitter marketing tools to announce these deals instantly to a large audience. You know those commercials from Southwest Airlines about that "Ding" application you could download and would then alert you about specials on flights? Well, Twitter can be used as a kind of free version of that. Dell and Woot have done just this type of marketing, with great success.

4. Post live updates on events and conferences. While participating in a large trade show or running your own corporate event, you can use Twitter to announce last minute changes or update your followers on the latest happenings ("Just announced, David Meerman Scott book signing in the exhibit hall until 11am"). In this sense, Twitter is a great last minute marketing tool.

5. Promote blog articles, webinars, interesting news and more. Using Twitter marketing tools, posting links and directing peoples attention to blog and news articles is easy and very convenient. A good idea is to tie Twitter to your other online marketing efforts, interchanging links to each other whenever possible. If you have other content that is appealing to your audience like a free webinar, post links to those too!

Twitter could very well have the highest gain/cost ratio of all marketing tools known to this day. In fact, the only thing youre spending is time, while in return you receive a convenient way to connect to thousands of people instantly and directly!

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